Our Brand's Story

This All Started With a Feeling

Growing up, I always felt like I didn’t fit in.

Not in school. Not in the system. Not in the life I was “supposed” to live.

My family didn’t have much. And the older I got, the clearer it became; we were barely holding it together.

But deep down, I had this quiet fire.

A feeling that I was meant for something more.

Not fame. Not comfort.

Control.

Of my time. My path. My future.

I gave college a shot. Everyone told me that’s what success looked like.

But sitting in those classrooms, staring at a future that didn’t feel like mine; I knew.

I wasn’t meant to follow.

I was meant to build.

So I dropped out.

No applause. No safety net.

Quite the opposite actually. 

But I made my decision: I’m done waiting for someone to save me. I’ll become the one who does.

That decision became this brand.

This isn’t just about clothes.

The snake you see on every piece; it stands for something.

Power. Control. Discipline.

It’s what I had to become.

And it’s what you tap into the moment you wear this.

Because I know for a fact there are more of us out there.

People who feel different.

People who refuse to settle.

People who would choose death over living a ‘normal life’

Death>Normal Life

Always

This brand is for us.

If you feel it too 

you’re not alone anymore.

Welcome to the movement.

Welcome home.